Responsibilities of the Public Relations Position

Responsibilities of the Public Relations VP/Chair

1. Be a PTA member and serve your full term as elected by the PTA membership or appointed by the PTA officers.
2. Learn and know all you can about the PTA—its history, goals, programs, policies, PTA Day at the Capitol, activities, publications, websites, social media involvement, and meetings.
3. Consult the Utah PTA communications web page for information about how to perform your public relations duties
4. Act as an aide to the president and perform such duties as delegated or assigned by the PTA officers or president.
5. Work closely with the PTA president and Membership Chair and assist board members to promote events.
6. Submit to the PTA officers a recommended budget to cover costs of the Public Relations Committee’s projected campaign and plans for the year.
7. Attend all scheduled PTA board and committee meetings, Utah PTA conventions, and outreach training meetings.
8. Know and work with your council, region, and Utah PTA public relations.
9. Form and chair the Public Relations Committee. Elect a vice chair and secretary for the Public Relations Committee. Meet regularly and delegate responsibility as you facilitate, lead, supervise, and coordinate the work of that committee in publicizing your PTA/PTSA programs and activities.
10. Present recommendations for Public Relations Committee to the PTA board.
11. In partnership with the Public Relations Committee, develop and implement a successful public relations membership campaign for your PTA for the current school year.
12. Keep informed of all activities and programs of your PTA.
13. Plan and carry out PTA Founder’s Day activities and celebration in February.
14. Take every opportunity to publicize and spotlight what your PTA is doing.
15. Serve as a liaison between your PTA and the media.
16. Write and submit media releases to the president to be checked before releasing to the media.
17. Send pictures of your PTA events to Utah PTA to show on the website and social media.
18. Evaluate public relations campaign and report to PTA president and Executive Committee.
19. Collect volunteer hours of members and consultants serving on the Public Relations Committee and report them at each PTA board meeting.
20. Guarantee that recognitions are acknowledged and thank you notes are sent.
21. Maintain all PTA social media accounts.
22. With the help of the Public Relations Committee, create marketing displays to use at meetings and events.