History of Red Ribbon Week
In 1985, DEA Agent Enrique Camarena was murdered. In response, angered parents and youth in communities across the country began wearing Red Ribbons as a symbol of their commitment to raise awareness of the killing and destruction caused by drugs in America. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in prevention activities to keep our kids drug and substance-free.
Goals of the Toolkit
This toolkit was designed by prevention specialists in collaboration with Utah PTA using evidence-based strategies. The goal is that every school/PTA will use the toolkit in formulating their plan of action to help protect students from drug use and addiction.
The Red Ribbon Week Toolkit is below: